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Small Business Revolution

Posted by Sharon Rosshirt on Thursday, January 25th, 2018 at 12:01pm.

(BASTROP) Bastrop, home of the Lost Pines and nestled amongst several golf courses, a State Park and LCRA lake, boasts a quaint Historical Downtown with a vibrant Main Street that offers a unique shopping experience, tasty restaurants, a distillery, and numerous live-music venues.

It’s these attractive features that prompted the Deluxe Corporation, a marketing company that produces the show “Small Business Revolution” to choose Bastrop as one of their top 10 of 20 qualifying cities to compete for their Season 3 program aired on YouTube and Hulu and to win a $500,000 small business makeover.


Bastrop, the only qualifying town in Texas, beat out other small towns throughout the US, Canada and Puerto Rico. Officials and businesses from Bastrop hosted the Deluxe Team in early January to showcase the Main Street offerings and bid the committee farewell with a community-wide send off at the Old Iron Bridge overlooking the beautiful Colorado River that runs through downtown.

“We couldn’t be more honored and thankful that the Deluxe Team has included Bastrop in this year’s Top 10 communities for the Small Business Revolution,” Sarah O’Brien, hospitality and downtown director, said. “We hope they saw the resiliency of our community and the strong support system our business owners have for each other.”

Any day now, Bastrop will receive the news whether or not they have earned a spot as a top-five finalist. According to Lynda Humble, Bastrop City Manager, if Bastrop is a finalist, the community will need the support of the entire state and elsewhere to get through the public voting process expected to begin sometime mid-February.

Currently, the community and friends are blitzing social media with posts of what they love about Bastrop using the hashtag #mybastrop and #smallbusinessrevolution.

“Small businesses in small towns are incredibly important to our national economy,” Amanda Brinkman, Deluxe Corporation brand officer, said. “Deluxe is honored to shine a spotlight on these deserving communities.”

By mid-February, with word Bastrop is a finalist, enthusiasm for all Downtown Bastrop has to offer will shift to a seven-day on-line voting process at The small-town winner will be selected by popular vote during this seven-day window. Voters may only vote once a day but are encouraged to vote daily during the seven-day period. Follow Downtown Bastrop on Facebook to stay informed of this process.

Former small towns that have been featured on previous episodes of “Small Business Revolution” and receiving prize money include Wabash, Indiana and Bristo Borough, Pennsylvania. The top 10 finalist for this season include Aberdeen, South Dakota; Alton, Illinois; Americus, Georgia; Amesbury, Massachusetts; Bastrop, Texas; Brainerd, Minnesota; Exeter, New Hampshire; Florence, Oregon; and Martinez, California.

“ We will band together, like Bastrop always does, to hopefully take this to Round 3,” O’Brien said. “We will need everyone’s support, all over the great state of Texas to land us the No. 1 spot.”

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