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Selling Your Home in Autumn

Posted by Sharon Rosshirt on Monday, October 2nd, 2017 at 11:55am.

Challenge Meets Opportunity!

Texans have a robust appreciation for the cooler temperatures that come at the end of summer and beginning of fall!  Unfortunately, as the temperatures cool, our seasonal slowdowns mean the buyer market is cooling as well.  Therein lies the challenge if you are thinking about selling your home!

However, just because there is a challenge doesn’t mean you can’t or shouldn’t sell your home in the fall. Every challenge is also an opportunity, and you should make the most of the advantages of selling in autumn! The good news is plentiful.  Sellers of competing properties often pull their homes off the market because of guests or travel over the holidays, or because they need a break after having the home on the market over the summer.  This reduces the direct competition for buyers and can make a nice listing in the fall stand out.

If you have your home decorated seasonally, it is an emotional pull to buyers. Buyers of residential real estate are usually looking for a home, not just a house.  They make decisions in part based on the feeling they get for how they or their family would live in the home.  Your home during the holidays will be warm and endearing while stylishly decorated for the season.

Another advantage you can leverage is the fact that most buyers who are looking for a home in the fourth quarter of the year are serious buyers.  A large percentage of homebuyers try to move during the summer while their kids are out of school.  That’s part of the reason for the seasonal slowdown.  Buyers who are looking during autumn and through the holiday season usually have a compelling reason to move, so they are motivated buyers. Getting your home in front of that pool of motivated buyers is a great reason to keep or put a home on the market in autumn.

If you really want to get your home sold, remember that all the basics still apply.  Take your Realtor’s advice on decluttering and depersonalizing so buyers can see themselves in the home, and do those basic and inexpensive repairs that make the home look like it has been lovingly maintained.  Realtors also often recommend small changes and improvements to your home which bring a greater return at the sale than they cost to implement. Those are still a great idea in the last quarter.  Think about the first impression your home makes from the moment a potential buyer drives up.  Yes, that’s called curb appeal!  And, by all means, listen to your real estate professional’s advice regarding pricing.  A good Realtor will give you a market analysis of value based on recent sales, current properties that are under contract but not yet closed, and your competing properties currently on the market; so that you can make a smart decision about how to price your home to sell in your preferred time frame.

Expert real estate advice, combined with your motivation, can make autumn a perfect time to put your home on the market!

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